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XOXO Explore

Daring Fireball·John Gruber·April 24, 2026

Andy McMillan and Andy Baio:

Today, over 10 years later, and almost two full years after we retired the festival for good, we’re finally launching that website. Named after what we thought would be a throwaway title for a short-lived GitHub repo, allow us to introduce XOXO Explore. [...]

And, for the first time ever (!) on an XOXO website, we now have an actual About page, where we’ve attempted to explain what XOXO actually was, documenting the 12-year history of the festival and its related projects, and featuring a bunch of our favorite quotes from press and attendees over the years.

You’ll also notice the entire site is littered with floating visual ephemera: design artifacts, illustrations, animations, photos, and videos, all pulled from our vast archive of commissions and collaborations.

Conferences come and conferences go. But when they go, they tend to disappear. What a remarkable library, a record, XOXO Explore is.

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